In the words of the great Willie Chirino “Lo que está pa’ ti, nadie te lo quita” — translated it means “what is meant for you, no one can take away”, the power and significance of the quote has become the doctrine that Eric Jorge Castellanos has chosen to live by.
As is usually the case with most success stories, the beginning of the story for Eric Castellanos is pretty similar to other successful entrepreneurs. Eric’s parents, Jorge and Rebeca Castellanos, arrived from Cuba in 1961 with nothing more than a few pictures and the clothes on their backs. They have been an inspiration to Eric as he watched them build a life for their family from nothing.
By the age of six, Eric had developed a passion for creating and improving things as well as a strong sense of self and ambition. His first business venture was the PROVINCIAL lemonade stand, which he used to set up in front of his home on Saturdays and Sundays. Lemonade sold for 10 cents a cup; Eric had experienced his first profit.
“Once people experience true Cuban Cuisine and realize the number of different flavors that are jumping off the plate they will be excited about sharing our restaurant with the entire country.” Eric CastellanosEric carried that early entrepreneurial drive and passion forward as he opened his business, a franchise concept called Chick-N-Grill. Soon after he pursued a Masters Degree in International Business and met the love of his life, Katherine, who he married in 2007. His next business move would be selling the Chick-N-Grill restaurants and take the helm of the Latin Café 2000. His diverse background in industrial engineering, restaurant operations, and finance provided the catalyst for significant growth over the past 8 years.
Since becoming the owner and assuming the role as CEO of the Latin Cafe 2000, he has maximized the profitability of the operations and has developed strong ties to the community. His restaurants routinely serve over 1,200 people daily in a casual, family friendly environment.
Eric says: “The thought of franchising the restaurant has always appealed to me. There are very few truly Cuban-Style, family friendly restaurants in South Florida, much less the broader country. Once people experience true Cuban Cuisine and realize the number of different flavors that are jumping off the plate they will be excited about sharing our restaurant with the entire country.”